How Goldiblox Made the Amazing Rube Goldberg ‘Princess Machine’ in Its Viral Video

By Laura Hudson If you’ve seen the recent viral video that involves three little girls turning their stereotypically girly toys into an awesome Rube Goldberg machine ? while a version of the Beastie Boys song “Girls” plays in the background ? then you probably know about the company behind it: Goldiblox, a company who manufactures toys to help teach young girls about engineering principles and inspire the female makers of tomorrow.

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Source: Wired