‘Sharknado’ rides marketing wave back to Syfy in latest sequel

Syfy caught lightning in a bottle with the first “Sharknado” in 2013. Now the latest installment “Sharknado: The 4th Awakens” proves that the network still has ample incentives to milk as much as it can out of the franchise, even as the returns on it diminish — and also shows just how hard it will be to kill this social-media-powered monster.

Source:: CNN Entertainment